Cash by Cashapp
WØRKS
Industrial Design + Visual Communication
5 Weeks
2023
Problem
Design an iPhone case that is production ready and fits in with Marshall Columbias Vision for Cash by Cashapp.
Process
Collaborated with Marshall Columbia to understand the visual communication needs. produced initial sketches and 3D models and relayed them back to the directing team. Finalized the design helped to push it through manufacturing.
Solution
Using the sketches provided to me by Marshall Columbia and my own, I created a product that seamlessly fit the collection and was also ready for manufacturing.
Moodboard
Taking inspiration from both Marshall Columbia’s past work and other bulbous and vibrant forms, I created this moodboard to better understand the concept and problem.
Ideation
This is a very important part of my process and my goal is to get as many ideas down onto paper in the least amount of time. I personally find simple sketches to be the most useful.
Iterations
This is the initial concept which was then studied and revised to better fit the campaign identity.
Final Concept CAD + Protoype
One the form was determined, it was time to draw it up in Fusion 360 and print it to make sure everything felt s good as it looked.
Final Vision
This is a combination of work produced by me and the art directors leading this campaign.